Who sets your cake delivery price?: delivery pricing 101 (part 1)
Cake delivery pricing 101
First point to note is that many bakeries don’t carryout their own deliveries which means they don’t actually control how much you pay for your cake delivery
There are only 5 ways a cake can be delivered: An Airplane; A CAR; A BUS; A BIKE or WALKING
Walking: If someone has to walk to deliver your cake, its def close to the bakery. (Bakery sets price)
Bike: though we don’t deliver our cakes with bikes, some bakers do (Rider sets price). Bike apps (App sets price)
Public Bus: cakes can either go accompanied (with a staff) (Bakery sets price) or unaccompanied (in custody of eg the bus driver): (bus driver determines price)
Cake delivery Bus: might either be owned by the bakery (bakery sets price) or a delivery company (Company sets price)
Car: might either be owned by the bakery (bakery sets price), a delivery company (Company sets price), an independent driver (Driver sets price) or a affiliated with a ride sharing app like uber (App sets price)
Airplane: Airplane sets the price
WHO BEARS THE COST OF FREE or discounted DELIVERIES
9/10 times, bakers. even if a cake is being to the next street, it still cost the bakery something.
- Another customer (either split or pays for other customer)
- Bakery (from their profits
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